Blog | Clarke Inc. Creative Marketing & Print Communication
We provide inbound and outbound marketing solutions of all kinds. Print material, websites, tablet apps, mobile marketing, and more.
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Official Marketing

The Non-Marketer’s Marketing Blog

To a 21st century business, a website is what a shop window was to a 20th century business. Having a website is integral to your marketing efforts, but it doesn’t stop there. Having a lousy website can be almost as bad as having no website...

The following post was authored by our guest blog author Reed Dillon, of Creative Brand Content Assuming that you’ve done your due diligence and optimized your website and you’re capturing leads through a “contact us” page or other vehicles such as content downloads, and newsletter opt-ins...

Change may be slow in small cities compared to the rest of the country, but that does not mean it’s not happening. Although no small business has a crystal ball, there are some tried and true ways you can assess your local market space for...

Many small business owners who are comfortable with traditional marketing practices are reticent to jump into the world of internet marketing. In this post I’ll share with you some of the beliefs and practices that can lead to a flawed marketing strategy and a struggling...

If you market a small business in San Francisco or Washington DC, then using cutting edge tactics makes a lot of sense. There’s a lot of competition and you are dealing with a sophisticated consumer market. However, in smaller places like Central VA, where we live,...

Managing your boss can be one of the biggest challenges you face in a sales environment, but it is an important practice if you want to succeed in the job. The relationship between a boss and employee is one of the biggest stress factors in any...

If your small business lacks a sales plan, it’s a bit like embarking on a long road trip without a map or a GPS. This blog explains some key steps for writing a sales plan. Although a sales plan can be closely related to a business...

The propinquity effect is a worthwhile concept to understand because it can improve the marketing of your business. Learn how in this post. What is the Propinquity Effect? The propinquity effect was originally developed by psychologists Leon Festinger, Stanley Schachter, and Kurt Back. They gathered evidence that...