Blog | Clarke Inc. Creative Marketing & Print Communication
We provide inbound and outbound marketing solutions of all kinds. Print material, websites, tablet apps, mobile marketing, and more.
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Official Marketing

The Non-Marketer’s Marketing Blog

If you have run a traditional business for many years, you probably haven’t dealt with high pressure tactics from marketing agencies until recently. In the past there were only a few tried and true advertising platforms such as local newspapers and Yellow Pages. Today you...

It has come to my attention with all the consideration given to Search Engine Optimization and delivery systems to get customers to your website, many people are still missing a fundamental point. What happens when they get there?  I believe a very crucial element has...

The marketing funnel is a process designed to guide prospects towards an eventual buying decision or stage them for the sales process. The best marketing content to share is focused on helping the prospect experience value in their personal or professional life first. (Click to Tweet)...

The following post is by our guest author, Reed Dillon of Creative Brand Content. This might be offensive but I believe the vast majority of websites are confused. Most websites out there are about the company it’s representing. That sounds reasonable doesn’t it? I maintain this...

The following post is by our guest author, Reed Dillon of Creative Brand Content. In 2014 I was walking through Caesars Palace in Las Vegas with a 20-something millennial co-worker. We were there to help my company participate in the International Builders Show.  We were talking...

Sometimes small business owners are the last people to pick up on changes in consumer buying behavior, until it impacts their bottom line. In smaller communities it can be harder to discern these changes than in big cities, but there are plenty of signs for...

When you hire a website design company, you probably expect them to design a website that will transform your marketing efforts. The truth is you should not totally trust the designers to give you the site you really need. In this blog we tell you...

The following blog post was written by our guest blog author Reed Dillon of Creative Brand Content Well, video has claimed another victim and that is online written content. According to a story written in the Washington Post by Brian Fung on May 27th 2015, in...

Mobile friendly is a term marketers tend to throw around a lot but what does it really mean? It can be easier to define what we don’t mean by mobile friendly, namely that the site is awkward and frustrating to view on a mobile device. In...

The following blog post was written by our guest blog author Reed Dillon of Creative Brand Content Even though blogs have been around since the late 90’s, I really did not grasp their importance. A quick query of the web shows varying answers but I can...