Blog | Clarke Inc. Creative Marketing & Print Communication
We provide inbound and outbound marketing solutions of all kinds. Print material, websites, tablet apps, mobile marketing, and more.
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Official Marketing

The Non-Marketer’s Marketing Blog

In recent years personalization has become the buzzword of the IT industry as the likes of Bill Gates and Steve Jobs ensured the personal computer (PC) became a must-have in every home. Small businesses have also moved in this direction. Back in the 1970s and early...

The following article was written by our guest author, Mary Lu Saylor. When you are crafting a strategy for your business, do you want it to soar or flop? Of course you want it to SOAR!  I’m going to show you three ways that we’ve used...

You wouldn’t buy a car and not give it regular service and oil changes, at least not if you wanted to keep driving. It’s the same idea with a website, but unfortunately there are some businesses that think it will do its magic without checking...

Carly Fiorina, Republican presidential nominee, failed to buy all the websites in her name and reaped the consequences when an opposing group snapped up CarlyFiorina.org. It was used it to falsely claim she laid off 30,000 employees. She’s not the only presidential contender who suffered this...

Every business at some point has to consider the issue of domain name registration.  Although it may sound like classic nerd territory, the importance of a good domain name for your business cannot be overstated. If you are just getting around to registering your first one,...

I have to admit I love brands, and if you are honest with yourself, you do to.  Wikipedia terms a brand as “a name, term, design, or other feature that distinguishes one seller's product from those of others.”  I think a great brand goes much...

Social media has confounded all expectations. When sites such as Facebook first became popular, few people in the business community would ever have imagined it would one day form an integral part of their marketing strategy. It was a way to reconnect with old school...

I have to say right off the bat that I am very opinionated when it comes to websites. I believe in most all cases that the sole purpose of a website is to provide leads. You might say what about education, exposure, brand awareness, etc.? ...

Some small businesses make a hard and fast distinction between traditional and Internet marketing as if it’s the Berlin Wall. To the east is everything that is old fashioned and backward looking; to the west is a progressive and forward-looking place where you should be...