Blog | Clarke Inc. Creative Marketing & Print Communication
We provide inbound and outbound marketing solutions of all kinds. Print material, websites, tablet apps, mobile marketing, and more.
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Official Marketing

The Non-Marketer’s Marketing Blog

Have you recently printed anything to support your business’s direct marketing efforts? Perhaps a new set of business cards eight months ago? If you are a new entrepreneur, maybe you’ve never done a direct mail campaign. It’s not surprising these days. I believe too many marketers...

Your website is like your car. If you never check fluids or get a tune-up, it won’t work when you need it. Maintaining your website requires some effort and includes a price tag. Even if it's not a "BMW", it is a vehicle critical to...

A recent email I received from Five Below was entitled “new year, new fitness gear $5 & less!‏” It automatically cycled into my junk folder. And that's not good because I’m on their mailing list. The ad included a mishmash of fitness coupons and promotion for...

Marketing collateral both supports and delivers your business’s primary advertising message. Traditionally it has been in hard copy form such as mailings, postcards, brochures, and newsletters, but digital media has become just as necessary for the mix. These include your website, e-versions of printed documents,...

Your customers are the reason your business exists. To hijack a famous marketing slogan from the U.K.’s Dogs Trust, a customer is for life, not just for Christmas. Not all small businesses live by this maxim. Often we can be so preoccupied with making the sale...

For some businesses the holidays are a slow season but there’s no reason to go into hibernation. When the phones aren’t ringing madly, it’s a great time to take stock of operations and make improvements for the coming year. There’s nothing wrong with slowing down...

Many businesses tend to wind down over the holidays unless they run an operation favored by Santa and his elves. It’s tempting to put your feet up, adorn your head with faux reindeer antlers and put your marketing on hold until you enter the New...

Before you hire anyone for SEO, ask yourself, what kind of services do I want and not want for my website and business? Hiring the wrong SEO consultant or business can turn into a messy affair. Their services may be overpriced and difficult to “clean up”...