Blog | Clarke Inc. Creative Marketing & Print Communication
We provide inbound and outbound marketing solutions of all kinds. Print material, websites, tablet apps, mobile marketing, and more.
74
paged,page-template,page-template-blog-masonry,page-template-blog-masonry-php,page,page-id-74,paged-3,page-paged-3,ajax_updown_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,qode-theme-ver-10.0,wpb-js-composer js-comp-ver-4.12,vc_responsive

Official Marketing

The Non-Marketer’s Marketing Blog

Before the internet, business owners had little to no control over their marketing channels. They depended on the effectiveness of their provider for radio, TV, newspapers, direct mail and so on to make the phone ring or generate foot traffic. Today your website can be...

“So, what do you do?” is not an inquiry into your personal hobbies at the business mixer. Your elevator pitch response is paramount to landing new customers and business connections. It doesn’t come together by accident. [blockquote text="I challenge you to reconsider your old pitch and...

A salesperson is arguably one of the most difficult hires for a small business because so much depends on his or her performance. A search for a salesperson is often spurred by the need to generate more customers fast, NOT because the business can’t keep...

A sales job ain’t what it used to be. I am not talking about the life of a salesperson 20 years ago; that’s obviously changed. I'm talking about a strategic shift in sales practices in the last five years. Not just B2B sales or certain...

Have you ever had a vendor ignore, lie, or insult you or a member of your team? How about over promising and not delivering, or over-stating their worth?  This could have been avoided if you had down loaded: [blockquote text="“How to Hire a Marketing Services Provider”"...

Customers have always wanted friendly, efficient, and reliable service.But because of technology,  the experience has radically changed in the past few years. We expect service that is 24/7, multi-channel, integrated, self-service, empowering, and give me what I want without saying intuitiveness. The bar gets higher every year. So...

Guest post by Reed Dillon of Creative Brand Content I admit I am  crazy about not wasting things, especially food. I probably got it from my mom who was very poor as a little girl. Just the other night my wife pleaded with me to not...