Blog | Clarke Inc. Creative Marketing & Print Communication
We provide inbound and outbound marketing solutions of all kinds. Print material, websites, tablet apps, mobile marketing, and more.
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Official Marketing

The Non-Marketer’s Marketing Blog

Clarke, Inc. is the world’s largest purveyor of epic marketing truth for small business.  We offer our clients practical common sense ideas.  If you want the pretty boys we’re not it. Businesses are dropping their email marketing campaigns for better results with direct mail.  Online marketing...

I’m willing to bet you didn’t know that direct mail is the most cost effective form of customer acquisition? Don’t believe it? Here are a couple of statistics from the Direct Marketing Association’s data book you need to know: Postcards are the most likely marketing mail...

By Victor Clarke - Clarke, Inc. is the world’s largest purveyor of epic marketing truth for small business.  We offer our clients practical common sense ideas.  If you want the pretty boys we’re not it. Here’s the likely reason why your latest direct mail marketing campaign...

Did your last direct mailer fail to return positive results?  Did that hot shot, snot-nosed kid at the hippy-dippy marketing company tell you that direct mail doesn’t work anymore?  Did you have to work overtime to learn [blockquote text="“How to Avoid Disaster at the Post Office?”"...

If you are in B2B sales, you may have noticed your prospects no longer care to speak with you via phone or email. Why? Because they no longer need your help to make a purchasing decision. The internet is here now to help them do...

Small business owners must constantly watch their check book.  So how can a small business stretch its marketing dollar while maintaining a profit?  Even though your business may be small you can still use a technique large corporations have found successful for years: Co-Marketing! Every small...

The precursor to sales is marketing. Before marketing we study the marketplace to assess the potential demand for your product and the strength of the competition. If getting these ducks in a row for your business isn’t your strong suit then you are reading the...

Marketing gets prospects to your door, but it doesn’t seal the deal. The sale is really what we are after.  Sometimes we can focus so heavily on development of a marketing campaign we forget it’s only half of the battle for new revenue. [blockquote text="This post...

TIPS TO MАKЕ АN EFFЕСTІVЕ INBОUND MАRKЕTІNG STRАTЕGY Inbоund mаrkеtіng іѕ the аrt оf lеаdіng our сuѕtоmеrѕ to uѕ bу providing thеm value, rаthеr thаn ріtсhіng рrоduсtѕ оr services through іntеrruрtіоn. We conveniently dеlіvеr information thаt benefits them.  In lауmеn’ѕ tеrmѕ, inbound mаrkеtіng іѕ about ѕеllіng our...