Blog | Clarke Inc. Creative Marketing & Print Communication
We provide inbound and outbound marketing solutions of all kinds. Print material, websites, tablet apps, mobile marketing, and more.
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Official Marketing

The Non-Marketer’s Marketing Blog

Marketing automation is not some form of artificial intelligence that takes over your marketing campaigns and brings in business (that would be nice!). Instead, it’s a system that reduces your day to day workload of tasks in marketing while still increasing the audience for your...

CMO Essentials Magazine recently published an article written by us regarding the use of inbound marketing principles in outbound marketing such as flyers, brochures, postcards and direct mail.  If you missed the original publication on February 2, 2015 here’s the link to CMO Essentials and the text...

With the modernization of design techniques, one can find a variety of ways to customize a company’s trademark logo so it is unique and memorable.  There are several kinds of logotypes available, many with aesthetically pleasing visual effects.  3D logo makers have been a popular option...

The following blog post was authored by our guest author Polly Wooldridge. Polly is a Realtor at John Stewart Walker in Lynchburg VA No matter what business you are in, you must consider marketing and advertising. (Click to Tweet)  It can be ignored and excuses made for not...

If you’ve never worked with a personal assistant, you may think suggesting it to your boss would be viewed as a sign of weakness. It depends on how well you can leverage the extra support and communicate its value to your employer. You might be wondering,...

We are all familiar with the term work smarter, not harder but we don’t necessary implement it. Time wasting at work is a big barrier to working smarter. It takes a number of forms and it may not just be the obvious ones, such as...

One of the biggest obstacles to successfully executing a marketing project is communications. Even if you have a highly skilled team, the project may be derailed if team members are pulling in different directions. Often we can make the mistake of believing communication has taken place...

Here’s a bold prediction for 2015.  This year will be the year you learn about Marketing Automation.  If you are responsible for marketing in your organization and you don’t know what marketing automation is read on. Using marketing automation software you can manage email blast, blogging,...

When you are faced with a big marketing initiative it is always good to craft a marketing project communication plan. This ensures all party members are on-board and nobody is ever left out of the loop. A good communication plan should answer some basic questions like...