Blog | Clarke Inc. Creative Marketing & Print Communication
We provide inbound and outbound marketing solutions of all kinds. Print material, websites, tablet apps, mobile marketing, and more.
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Official Marketing

The Non-Marketer’s Marketing Blog

The term cold calling has been around almost as long as sales itself. It means making an unsolicited telephone call or a visit to a prospective customer or client. The basic strategy is an uphill challenge because the subject of the call has expressed little...

The law of propinquity is all about proximity and frequency. It is also known as the exposure effect. Generally speaking we are more likely to develop a liking to someone (or a business) just because we are frequently exposed to them. These small, and ideally...

Re-purposing is using something for a different purpose. It’s an invaluable thing to do in marketing where the constant demand for content can outstrip supply. In this blog we’ll demonstrate three ways your small business can re-use content to add value. Repurposing can be compared to...

The sudden fall from grace of NBC news anchor Brian Williams illustrates how trust takes a long time to gain and can be lost overnight.  If you think the downfall of Williams has nothing to do with business, think again. This post describes the lessons...

Direct mail, if used correctly, can be a powerful tool to build your email list. The main advantage of email marketing over direct mail is cost. As you build an email list you can reduce your direct mail marketing while enhancing it’s response rate. Combining direct...

Integrated marketing means all the components of a business’s marketing plan are working together synergistically. They are accomplishing goals in an efficient manner and getting better results. Integrated marketing makes a lot of sense theoretically, (of course we should coordinate our marketing activities) but small businesses...

Automating your marketing may initially appear difficult to execute, but the learning curve is worth the time it can save you in the long run. In fact, for those who want free or very low-cost marketing automation tools, there are many systems that have been specifically...