Blog | Clarke Inc. Creative Marketing & Print Communication
We provide inbound and outbound marketing solutions of all kinds. Print material, websites, tablet apps, mobile marketing, and more.
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Official Marketing

The Non-Marketer’s Marketing Blog

I recently learned in some sales training with Hubspot a couple of statistics critical to sales. The first company to respond to a business inquiry wins 35-50% of the deals Eighty percent of all sales take at least five follow-up contacts before closing It would seem...

The following is a guest article written by Kimmie Champlin from Clutch.co. At Clarke Inc., we drink our own champagne. We pride ourselves on having an experienced team that brings our extensive knowledge into every client’s work. That’s why it means so much to us that...

If you think a 25%-sales win rate is acceptable, you might be a snake oil salesman. If you think sales is more about problem solving, you might be a great salesman. If you practice a win-win sales strategy you might be in the top 20% of sales...

People have become comfortable doing business online with little to no interaction with another person. Which means some of the sales tactics you may still be using don’t work so well anymore. Sales strategies like cold calling are increasingly ineffective because they are typically viewed as...

If you are doing research online before making a purchase, then you know your prospective customers are doing the same thing. For better or worse, it has completely changed the way we sell. On one hand, it can help speed the sales process because the buyer...

FYI: There is far more to branding than just the visual side like a cute logo, corporate colors chosen per a psychology chart or a witty tag line. B2B marketing expert, Ardath Albee, reports personal value has twice the impact compared to business value for professionals...

Navigating the universe known as the World Wide Web can be a challenge for anyone, especially a small business attempting to market their brand and grow their business. Now that the internet is a main facet of society, the caliber of website design has transformed in...

By Victor Clarke - Clarke, Inc. is the world’s largest purveyor of epic marketing truth for small business.  We offer our clients practical common sense ideas.  If you want the pretty boys we’re not it. A strong direct mail response rate requires an experienced direct mail...

By Andrew Osborne - Clarke, Inc. is the world’s largest purveyor of epic marketing truth for small business.  Our clients crush their competition using our practical common sense ideas.  If you want the pretty boys we’re not it. We make purchases based on emotion and justify...